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Charge of the Might Brigade: Four Wheel Drive Tourism in Desert Australia

Carson, Dean B. and Taylor, Andrew (2006). Charge of the Might Brigade: Four Wheel Drive Tourism in Desert Australia. In: Stafford-Smith, M. and McAlister, R. Desert Knowledge Symposium and Business Showcase, Alice Springs, 1-3 November 2006.

Document type: Conference Paper
Citation counts: Google Scholar Search Google Scholar

Author Carson, Dean B.
Taylor, Andrew
Title Charge of the Might Brigade: Four Wheel Drive Tourism in Desert Australia
Conference Name Desert Knowledge Symposium and Business Showcase
Conference Location Alice Springs
Conference Dates 1-3 November 2006
Conference Publication Title Proceedings of the Desert Knowledge Symposium and Business Sho
Editor Stafford-Smith, M.
McAlister, R.
Publication Year 2006
Start Page CD ROM
Field of Research 1506 - Tourism
HERDC Category E1 - Conference Publication (DEST)
Abstract There is some evidence of a growing demand for four wheel drive (4WD) tourism experiences in desert Australia, however very little is known about 4WD tourism markets, how they interact with the environments, and what business development opportunities they present for remote settlements. This paper explores the potential for a vibrant 4WD tourism industry based in desert Australia through an analysis of what ‘might’ happen. 4WD tourists might be enticed to take more trips in the desert. 4WD tourists might be interested in spending money on desert tourism products. Desert settlements (particularly Aboriginal communities) might be interested in hosting 4WD tourism. Tourism marketing organisations might be able to coordinate product development and marketing. Land managers and service agencies might be able to cope with the added environmental, cultural and service pressures resulting from increased visitor flows. Desert destinations might have the wherewithal to anticipate or respond to market demands and innovate accordingly. The process of exploring ‘mights’ also reveals the challenges that will be faced in growing this marketplace.
 
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Created: Wed, 04 Mar 2009, 15:38:01 CST by Sarena Wegener