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Blogs in tourism: Changing approaches to information exchange

Schmallegger, Doris A. and Carson, Dean B. (2008). Blogs in tourism: Changing approaches to information exchange. Journal of Vacation Marketing,14(2):99-110.

Document type: Journal Article

IRMA ID 78669150xPUB40
Title Blogs in tourism: Changing approaches to information exchange
Author Schmallegger, Doris A.
Carson, Dean B.
Journal Name Journal of Vacation Marketing
Publication Date 2008
Volume Number 14
Issue Number 2
ISSN 1356-7667   (check CDU catalogue open catalogue search in new window)
Scopus ID 2-s2.0-70350468297
Start Page 99
End Page 110
Total Pages 12
Place of Publication UK
Publisher Sage Publications Ltd.
Field of Research 1506 - Tourism
HERDC Category C1 - Journal Article (DEST)
Abstract The continuing rise of the internet as a communications tool for travel and tourism presents challenges for destination marketing organizations and tourism enterprises. Previous research has suggested that the internet contributes to five key functions — promotion, product distribution, communication, management and research. This paper examines how Web 2.0 applications, and specifically the increasing number of travel blogs, might influence these functions. The research reviewed the published literature and real-life examples of destination marketing organizations and tourism enterprises using blogs as part of their business strategy. Some interesting examples were found for each of the functions, which may point the way to more effective use of user generated content by the tourism industry, while also revealing challenges to achieving this.
Keywords destination marketing
tourism management
travel blogs
web 2.0
DOI http://dx.doi.org/10.1177/1356766707087519   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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Created: Tue, 12 May 2009, 15:09:12 CST by Sarena Wegener