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Sustaining four wheel drive tourism in desert Australia: exploring the evidence from a demand perspective

Carson, Dean B. and Taylor, Andrew J. (2008). Sustaining four wheel drive tourism in desert Australia: exploring the evidence from a demand perspective. Rangeland Journal,30(1):77-83.

Document type: Journal Article

IRMA ID 78669150xPUB41
Title Sustaining four wheel drive tourism in desert Australia: exploring the evidence from a demand perspective
Author Carson, Dean B.
Taylor, Andrew J.
Journal Name Rangeland Journal
Publication Date 2008
Volume Number 30
Issue Number 1
ISSN 1036-9872   (check CDU catalogue open catalogue search in new window)
Scopus ID 2-s2.0-41549160586
Start Page 77
End Page 83
Total Pages 7
Place of Publication Australia
Publisher CSIRO Publishing
Field of Research 1506 - Tourism
0502 - Environmental Science and Management
HERDC Category C1 - Journal Article (DEST)
Abstract Four wheel drive tourism appears to offer some potential for economic development in desert Australia. Realising this potential in a sustainable way will require attention to issues of destination competitiveness, innovation and manageability (in regards to travellers’ safety, and environmental, social and cultural impacts). This paper reports on several surveys of four wheel drive travellers to present evidence of the extent to which the market favours deserts over other destinations (competitiveness), the extent to which the market can be diversified and made resilient (innovation), and the willingness of the market to engage in processes which mitigate environmental, social and cultural impacts (manageability). It finds that the desert is a favoured environment for four wheel drive travel but that other environments are more favoured. There appear to be a range of market segments based on motivations, activities, and demographics which offer potential for a diversified marketplace. There are major differences, for example, between domestic and international travellers. The extent to which travellers, and particularly relatively inexperienced travellers, are willing to engage in processes to mitigate environmental, social and cultural impacts is not well understood.
Keywords Desert tourism
Destination competitiveness
Tourism innovation
Tourism sustainability
DOI http://dx.doi.org/10.1071/RJ07036   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
Description for Link Link to publisher's version
URL http://www.publish.csiro.au/nid/202/paper/RJ07036.htm
 
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