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We'll all go down together: the marketing response of Australia's outback destinations to recent declines in performance

Carson, Dean B. and Taylor, Andrew (2009). We'll all go down together: the marketing response of Australia's outback destinations to recent declines in performance. In Fyall, Alan, Kozak, Metin, Andreu, Luisa, Gnoth, Juergen and Sibila Lebe, Sonja(Ed.), Marketing innovations for sustainable destinations. Oxford, UK: Goodfellow Publishers. (pp. 189-202).

Document type: Book Chapter

IRMA ID 78669150xPUB21
Author Carson, Dean B.
Taylor, Andrew
Title of Chapter We'll all go down together: the marketing response of Australia's outback destinations to recent declines in performance
Title of Book Marketing innovations for sustainable destinations
Place of Publication Oxford, UK
Publisher Goodfellow Publishers
Publication Year 2009
Editor Fyall, Alan
Kozak, Metin
Andreu, Luisa
Gnoth, Juergen
Sibila Lebe, Sonja
ISBN 9781906884055   (check CDU catalogue  open catalogue search in new window)
Chapter Number 16
Start Page 189
End Page 202
Total Pages 14
Total Chapters 26
Field of Research 1506 - Tourism
1604 - Human Geography
1605 - Policy and Administration
HERDC Category B - Book Chapter (DEST)
 
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Created: Thu, 18 Mar 2010, 13:06:23 CST by Sarena Wegener