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We'll all go down together: the marketing response of Australia's outback destinations to recent declines in performance
Carson, Dean B. and Taylor, Andrew (2009). We'll all go down together: the marketing response of Australia's outback destinations to recent declines in performance. In Fyall, Alan, Kozak, Metin, Andreu, Luisa, Gnoth, Juergen and Sibila Lebe, Sonja(Ed.), Marketing innovations for sustainable destinations. Oxford, UK: Goodfellow Publishers. (pp. 189-202).
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Document type:
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Book Chapter
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