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Heritage as a motivation for four-wheel-drive tourism in desert Australia

Carson, Dean B., Prideaux, Bruce R., Coghlan, Alexandra and Taylor, Andrew (2009). Heritage as a motivation for four-wheel-drive tourism in desert Australia. Journal of Heritage Tourism,4(3):217-225.

Document type: Journal Article

IRMA ID 78669150xPUB35
Title Heritage as a motivation for four-wheel-drive tourism in desert Australia
Author Carson, Dean B.
Prideaux, Bruce R.
Coghlan, Alexandra
Taylor, Andrew
Journal Name Journal of Heritage Tourism
Publication Date 2009
Volume Number 4
Issue Number 3
ISSN 1743-873X   (check CDU catalogue open catalogue search in new window)
Start Page 217
End Page 225
Total Pages 9
Place of Publication United Kingdom
Publisher Routledge
HERDC Category C1 - Journal Article (DEST)
Abstract Desert Australia is a vast, largely unpopulated area serviced by few roads. In recent years, tourism has been identified as an industry that has some potential to generate employment and investment opportunities in the region. Because of the distances involved and the largely unsealed road network that radiates off the main north-south highway much of the region is inaccessible to conventional vehicles. As a consequence, interest in four-wheel-drive (4WD) tourism has grown and a number of desert regions have identified this group as a potential market that could be further developed. One of the experiences that is associated with parts of desert Australia is its heritage values, both natural and built. This paper explores the role of heritage as a motivation to travel to desert Australia by four-wheel-drivers and the subsequent proportion of visitor expenditure that can be attributed to heritage tourism consumption. It concludes that while heritage is just one of many components of a 4WD trip, there may be substantial potential for increasing its economic contribution.
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Created: Thu, 18 Mar 2010, 13:39:33 CST by Sarena Wegener