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Destination Image Formation on Consumer Generated Content Websites: A case study of young international and four wheel drive markets in Australia's Flinders Ranges

Schmallegger, Doris A. and Carson, Dean B. (2009). Destination Image Formation on Consumer Generated Content Websites: A case study of young international and four wheel drive markets in Australia's Flinders Ranges. Journal of Information Technology and Tourism,11(2):111-127.

Document type: Journal Article

IRMA ID 78669150xPUB36
Title Destination Image Formation on Consumer Generated Content Websites: A case study of young international and four wheel drive markets in Australia's Flinders Ranges
Author Schmallegger, Doris A.
Carson, Dean B.
Journal Name Journal of Information Technology and Tourism
Publication Date 2009
Volume Number 11
Issue Number 2
ISSN 1098-3058   (check CDU catalogue open catalogue search in new window)
Start Page 111
End Page 127
Total Pages 17
Place of Publication US
Publisher Cognizant Communication Corp.
HERDC Category C1 - Journal Article (DEST)
Abstract This paper examines destination image projection on consumer generated content (CGC) websites. A case study of the Flinders Ranges in South Australia was conducted to assess the destination images presented by two different markets. Blogs, review sites and special interest forums were analysed against a common destination image framework. The retrieved images were then compared to official images promoted by the destination marketing organisation (DMO). The research revealed considerable differences between consumer images and DMO images. The results suggest that different types of CGC websites encourage different levels of information exchange. Future research will need to focus on the impact that various types of CGC websites can have on consumers as a form of word of mouth.
 
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Created: Thu, 18 Mar 2010, 15:46:51 CST by Sarena Wegener