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Regional Marketing: Is Tourism a Double Edged Sword?

Bretherton, Philip W. and Simpson, Ken (2009). Regional Marketing: Is Tourism a Double Edged Sword?. In: Academy of Marketing Conference: Putting Marketing in its Place, Leeds, United Kingdom, 6-9 July 2009.

Document type: Conference Paper
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Author Bretherton, Philip W.
Simpson, Ken
Title Regional Marketing: Is Tourism a Double Edged Sword?
Conference Name Academy of Marketing Conference: Putting Marketing in its Place
Conference Location Leeds, United Kingdom
Conference Dates 6-9 July 2009
Conference Publication Title Proceedings of the Academy of Marketing Conference 2009
Place of Publication Leeds, United Kingdom
Publisher Academy of Marketing
Publication Year 2009
ISBN 978-0-9560099-68   (check CDU catalogue  open catalogue search in new window)
Total Pages 8
HERDC Category E1 - Conference Publication (DEST)
Abstract Changes in global economics have posed sustainability questions for regional communities. Many such communities have turned to tourism, embarking on a developmental journey that has been exhaustively examined and debated in the literature. In evaluating the extent to which residents of four regional cities are aware of the potential costs and benefits of tourism, this paper analyses the content of 782 responses to a written survey. Results indicate a realistic local awareness of the economic aspects of increased tourism activity, but an over-optimistic assessment of environmental impacts, societal impacts, and the ability of local stakeholders to manage the process of tourism development.
 
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Created: Fri, 26 Mar 2010, 15:28:48 CST by Sarena Wegener