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Relationship Capabilities that Determine Supply Chain Relationships

Ferrer, Mario and Bretherton, Philip W. (2009). Relationship Capabilities that Determine Supply Chain Relationships. In: Parkinson, S., Dennis, J., Lodorfos, G. and Carter, S. Academy of Marketing Conference: Putting Marketing in its Place, Leeds, UK, 6-9 July 2009.

Document type: Conference Paper
Citation counts: Google Scholar Search Google Scholar

Author Ferrer, Mario
Bretherton, Philip W.
Title Relationship Capabilities that Determine Supply Chain Relationships
Conference Name Academy of Marketing Conference: Putting Marketing in its Place
Conference Location Leeds, UK
Conference Dates 6-9 July 2009
Conference Publication Title Proceedings of the Academy of Marketing Conference
Editor Parkinson, S.
Dennis, J.
Lodorfos, G.
Carter, S.
Place of Publication Leeds, UK
Publisher Academy of Marketing
Publication Year 2009
ISBN 978-0-9560099-68   (check CDU catalogue  open catalogue search in new window)
Start Page 1
End Page 11
Total Pages 11
HERDC Category E1 - Conference Publication (DEST)
Abstract The purpose of this paper is to gain a better understanding of the types of relationships that exist along the supply chain and the capabilities that are needed to manage them effectively. This is exploratory research using quantitative data gathered by using a self-administered questionnaire, with the Australian road freight industry as the context. Three factors were identified as having significant influence on relationships: sharing, power and interdependency. When these factors are correlated to the types of relationship, managerial implications can be identified. The more road freight businesses place importance on power, the less they will collaborate. The greater the importance of sharing and interdependency, the greater is the likelihood of arm’s length relationships.
 
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Created: Fri, 26 Mar 2010, 15:38:39 CST by Sarena Wegener