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Industry attractiveness : an empirical investigation into the New Zealand wine industry

Bretherton, Philip W. (2005). Industry attractiveness : an empirical investigation into the New Zealand wine industry. Journal of Applied Business Research,4(1):37-47.

Document type: Journal Article
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Title Industry attractiveness : an empirical investigation into the New Zealand wine industry
Author Bretherton, Philip W.
Journal Name Journal of Applied Business Research
Publication Date 2005
Volume Number 4
Issue Number 1
ISSN 0892-7626   (check CDU catalogue  open catalogue search in new window)
Start Page 37
End Page 47
Total Pages 11
Place of Publication US
Publisher Clute Institute for Academic Research
HERDC Category C1 - Journal Article (DEST)
Abstract Porter's five forces model of industry attractiveness is widely taught in business schools but there is considerable debate as to its usefulness for practitioners. This qualitative research looks at the theoretical model and then analyses an actual industry using in-depth interviews with senior winery managers to see if the model delivers useful insights for the managers involved in the industry.
 
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Created: Thu, 03 Jun 2010, 04:53:49 CST