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Stackable Negative Affect: A Hidden Barrier
Bovingdon, Patricia and Bretherton, Philip W. (2009). Stackable Negative Affect: A Hidden Barrier. In: Parkinson, S., Dennis, J., Lodorfos, G. and Carter, S. Academy of Marketing Conference: Putting Marketing in its Place, Leeds, UK, 6-9 July 2009.
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Document type:
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Conference Paper
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