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Changes in the importance of value indicators when buying a product for personal versus impersonal consumption

Dobele, Angela, Greenacre, L. and Bretherton, Philip W. (2008). Changes in the importance of value indicators when buying a product for personal versus impersonal consumption. In: Academy of Marketing Conference, Robert Gordon University, Aberdeen, Scotland, 8-10 July 2008.

Document type: Conference Paper
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Author Dobele, Angela
Greenacre, L.
Bretherton, Philip W.
Title Changes in the importance of value indicators when buying a product for personal versus impersonal consumption
Conference Name Academy of Marketing Conference
Conference Location Robert Gordon University, Aberdeen, Scotland
Conference Dates 8-10 July 2008
Conference Publication Title Proceedings of the Academy of Marketing Conference, Aberdeen Business School
Publication Year 2008
HERDC Category E1 - Conference Publication (DEST)
 
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Created: Thu, 03 Jun 2010, 23:09:08 CST by Sarena Wegener