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Societal Orientation of Universities: Achieving More for Less

Sharma, RD (1998). Societal Orientation of Universities: Achieving More for Less. Journal of Nonprofit and Public Sector Marketing,6(1):97-103.

Document type: Journal Article
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Title Societal Orientation of Universities: Achieving More for Less
Author Sharma, RD
Journal Name Journal of Nonprofit and Public Sector Marketing
Publication Date 1998
Volume Number 6
Issue Number 1
ISSN 1049-5142   (check CDU catalogue open catalogue search in new window)
Start Page 97
End Page 103
Place of Publication USA
Publisher Haworth Press
HERDC Category C1 - Journal Article (DEST)
Abstract “Societal Orientation” of non-profit organizations during situations of shrinking resource base is assessed in this paper, with reference to the appropriateness of “retrenchment or cost containment strategy.” One aspect of the examination procedure of universities from Australia and New Zealand is assessed for effective resource management.
DOI http://dx.doi.org/10.1300/J054v06n01_07   (check subscription with CDU E-Gateway service for CDU Staff and Students  check subscription with CDU E-Gateway in new window)
 
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